Bringing beautiful ideas to life alongside other visionaries.
Peruse some past and current clients.
DISCLAIMER: Client work usually contains confidential information like business financials, agreements, and trade secrets. Below are some recent project scopes, and featured founders. If youād like more information or references, please get in touch.
The Faces of Feminine Entrepreneurship šŖ½
Creative visionaries, businesswomen,
and extremely talented individuals.
FEATURED IN ARCHITECTURAL DIGEST
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About the Company
Based in Montreal, Sabrina Barazin Studio is an interior design firm specializing in high-end design services and renovations across residential, commercial, real estate developments, investment properties, and hospitality projects.
About our Work
Facing a pivotal moment of growth, Sabrina came to me knowing her business operations needed to be tighter so she could keep up with demand. As an expert in her field, we wanted all of her client interactions to echo that same experience.
We focused on Service Design, Agreement Drafting, Operations Design, and Financial Modelling and Strategy.
Results
Client-facing project management hub
Revised pricing model,
2 years of projections
Financial audit and analysis
Major tax savings
New agreements with more protection
FEATURED IN SHARK TANK
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About the Company
In the heart of Colonia Condesa, CDMX, Fuega is the first interactive sneaker customization studio that serves women, by women, seeking to bring together the street-style community of Latam.
About our Work
Before opening the first Fuega location, Founder and Creative Director, Sophia Altholz, wanted to complement her vision with solid business strategy.
Our focus was on Forecasting for years 1-5 of the business, Organizational Structure, Negotiations with stakeholders and first employees, and Investor Financial Preparation.
Results
Within the first 4 months of opening, Fuega reached all of its financial targets
Fuega was scouted for Shark Tank Mexico
The team prepared all necessary financial documents for the pitch
Sophia secured an investment on the show to support further expansion
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About the Company
Thread Caravan hosts art workshops around the world, in collaboration with local craftspeople.
About our Work
Thread Caravan is a leader in craft-focused tourism, and has been operating for almost 9 years. The founder, Caitlin, came to me ready to scale and streamline so she could expand the operations.
Our focus started with hiring strategy and logistics, financial operations, pricing and financial forecasting.
Results
Updated job descriptions
Cleaner operations flow diagrams and processes
Pricing tools and systems for planning years ahead with financial success in mind
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About the Company:
Samantha Jin is a freelance Brand & Marketing Consultant based in Montreal. She specializes in building strategies and systems across brand, web, digital marketing, content, customer experience and public relations initiatives ā offering a holistic approach to fuel the small but mighty businesses of today.
About our Work
Samantha came to me with the bones of a new service - the S.A.M. System. She wanted help refining the language and operations of this course, in order to scale her business while still honouring the clients she serves.
We focused on the Service Launch Comprehensive Strategy, Messaging, Service Design, and Pricing.
Results
Within 2 weeks of implementing the detailed handbook I created during a workshop, she signed her first 3 clients!
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About the Company
Ali Dunn is a mindset, career, and leadership coach for individuals and organizations, specializing in the Enneagram.
About our Work
Ali has been running a successful business for many years, but had reached a plateau. She hired me to re-shape her packages, and streamline her operations so that she could rely more of automations, spend less time doing admin work, and keep her focus on growth of her personal brand image and opportunities.
Our work included Service Design, Automations, Financial Targets and Budgeting, Messaging, and Marketing Template Creation.
Results
Clear processes
New platform
New look for social media
Streamlined work flows to help free up more time to be creative
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About the Company
Nin is a studio of interconnected artisans creating clothing in MĆ©xico City.
They are holistic in their approach to create each item, working with their hands to make sample pieces before carefully overseeing the production process.
Ninās use of fabrics is focused through environmental care and minimal waste. They source their fabrics and produce their clothes in and around MĆ©xico City, minimizing carbon emissions. They create with small businesses in their community, cultivating trust and respect with everyone they work with.
About our Work
Ninās founder, Britt Maton, was facing a big opportunity of growth. They had just decided to switch factories, and pitch their brand to international distributors. It was clear that the D2C approach wouldnāt scale as quickly, and because the whole company is bootstrapped (meaning they operate from the revenue they generate) they needed more consistent sale.
We developed a wholesale expansion strategy, including projections that helped us define minimums and reasonable targets. We also re-evaluated their pricing strategy to make sure the margins were enough to cover their growing overhead.
Results
New pricing strategy and tools to minimize losses
Wholesale distribution strategy including outreach and communication
Calculation of their true overhead costs including the founderās salary
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About the Company
Riise is an adaptogenic non-alcoholic beverage brand based in Mexico City. Their mission is to support physical, mental, emotional, and spiritual well-being by building a culture based in consciousness and connection.
About our Work
Dan Haddad, founder of Riise, is a serial entrepreneur. In addition to being a meditation teacher, running her own membership platform, creating a podcast, and being a public speaker, she also founded a first-of-its-kind canned beverage company. She bootstrapped an innovative brand with a formula she came up with herself, and after the first year it generated so much buzz, she knew she was onto something. Our work together started with a deep financial audit to explore how Riise could grow into a global brand and what that would entail.
Results
Clear cost-per-unit calculations to set wholesale and retail pricing
Custom reporting from sales channels
Consolidated data and KPI tracking
Financial projections with different funding options and growth scenarios
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About the Company
Bestowe is a sustainable, artisanal, and inclusive corporate gifting platform based in Southern California. They support local small-batch businesses that are dedicated to their craft, and plant one tree for every gift.
About our Work
The founder of Bestowe, Catherine Weis, was looking for support in scaling the business after having left her corporate marketing job and dedicating herself to the business full time. We needed to expand the business into different departments with their own processes, and do a deep financial analysis to identify opportunities and a clear spending plan.
Results
Within the first year of our work together, Bestoweās revenue more than doubled, allowing Catherine to hire a sales associate, rebrand, and invest in smarter systems. We also created:
Detailed projections with revenue targets and a spending plan
Clear job descriptions and role delegation
A pricing tool to make sure each project is profitable
A financial analysis tool to see where she could tighten her operations
Onboarding manuals for new team members
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About the Company
Created by Dana El Masri, Jazmin SaraĆÆ (pronounced Jasmine Sar-eye) is an artisan line of small batch, unisex perfumes and scented products crafted in Los Angeles, California (previously in Montreal, Canada). Each and every perfume and scented oil is created with high quality, mixed-media ingredients, always conscious of sourcing as many bio-degradable materials as possible, from their place of origin, as well as from ethical & reputable suppliers.
About our Work
Founder, Dana, approached me to help do an audit and growth strategy after almost 10 years of running the brand herself. Like many solo-founded and small-batch brands, she had built out the tools she needed by necessity, but none of them worked seamlessly together. Also, as a creative, the numbers side of things were often left as an afterthought. We worked together to get everything organized and mark the start of a new milestone.
Results
Updated costs and pricing tool with targets
A website audit and improvements to messaging and user experience
Social media posting guidelines to help feature her core products
A newsletter communication strategy
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About the Company
La SeƱora de Costco is one of the most established social media accounts in Mexico, featuring Costco finds of the week, recipes, and hacks for the home. She has grown to almost 2 million followers on Instagram in 5 short years, all through organic reach, and without ever showing her face (she has some very famous hands). Her content is so relatable, making her a household name in Mexico. La SeƱora de Costco has an almost cult-like following and the metrics to prove it.
About our Work
La SeƱora herself realized it was time to turn her business into a company. We started by doing a major audit of everything that happened in the foundational years to assess opportunities and threats. We then moved into a strategic implementation phase, hiring key people to grow the team, establishing new processes and tools, and setting up LSDC to be a global brand in the next few years - without all the pressure falling on her own shoulders.
Results
In our first six months we restructured the whole back-end of the LSDC operations and have set it up for major growth.
New organizational structure with 4 key hires as well as agencies and freelancers
A financial audit that revealed a major savings opportunity
The construction of a whole new branch of the business to diversify the audience, revenue, and be less platform-dependent
Updated processes to allow for more delegation, efficiency, and collaboration with team members
Optimization of all communication channels including the newsletter, website, and automations
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About the Company
Diego is one of the most well-known mentalists in Mexico, and has made a name for himself on the global scene. Heās appeared on television, stages big and small, and is sought after for high-end events around the world. He also has a small practice of hypnotherapy, as well as a podcast, and an upcoming feature on Americaās Got Talent.
About our Work
Diego approached me looking for a financial strategy in preparation for the airing of his Americaās Got Talent episode, knowing he could leverage it for massive expansion of his name and brand. We did a deep financial audit and built out a robust offering suite that aligned with his goals, audience, and big ambitions.
Results
P&L statements for previous years, and a way to track growth moving forward
A proper income and expense tracking system for his team to use and implement
Reports that allow for deep insight into each offering to make strategic changes
A clear service offering with targets for him and his team members for the next few years
