Alice Ware
Areas Of Expertise:
Branding & Marketing Strategy, Creative Brand Ideation & Activation, High-Impact, Budget-Conscious Production Planning, Beauty & Real Estate Industry Insight
Current & Previous Clients
Alice is a seasoned brand and marketing strategist with over 12 years of experience working in agency environments. Her career spans roles at two large-scale agencies of 350+ employees, and she currently brings her expertise to a mid-sized agency of around 70 people. Throughout her journey, Alice has cultivated a strong ability to navigate complex brand ecosystems while delivering creative and strategic solutions at scale.
Her portfolio includes work with a diverse range of Quebec, Canadian, and international brands, allowing her to develop a nuanced understanding of different markets and audiences. Whether collaborating on national campaigns or supporting cross-border initiatives, Alice brings a thoughtful, research-driven approach to every project, backed by a deep knowledge of branding, marketing, and communication strategy.
Outside of agency life, Alice has also built a strong freelance practice, partnering with small to mid-size brands to help them clarify their positioning and amplify their presence. Her ability to adapt her process to suit businesses of any size makes her a trusted collaborator across industries and brand stages.
ALICE’S
NICHE
Alice is passionate about working with people who are bringing something truly unique into the world — brands and individuals tapping into unexplored corners of the market through either product or service.
While much of her experience lies with larger brands and bigger budgets, she firmly believes that impactful branding and marketing are possible at any scale. What drives her most is finding smart, unexpected ways to “hack” the system — crafting tailored strategies that help each brand stand out, no matter their size or resources.
