Melissa Lee
Areas Of Expertise:
Creative Direction & Event Production, Authenticity-Driven Brand Storytelling, Brand Activations & Product Launches, Tailored Strategy
Current & Previous Clients
Melissa specializes in crafting experiential events that transform brand values into meaningful, real-world connections. From high-impact launches and brand activations to intimate retreats, masterminds, and curated dinners, her work is rooted in creating experiences that engage audiences, spark conversation, and build genuine community. With a focus on both consumer-facing and media-facing touchpoints, Melissa designs events that not only boost visibility but deepen brand loyalty—balancing creativity with strategic intent.
She began her career at a small event planning company in Long Island, New York, where she developed a strong foundation in production and client service. Her next chapter as a field marketer for a global brand gave her firsthand insight into what clients truly need from agency partners—because she was one. Later, she joined a media company as an event director on the creative strategy team, where she refined her understanding of how campaigns are built and how events can seamlessly integrate into broader marketing ecosystems.
Building on that experience, Melissa launched Paige Creative, a boutique agency producing elevated, high-touch experiences for brands around the world; with work spanning executive offsites, brand activations, conferences, and more. In parallel, she founded Wild & Well, a grassroots women’s community of 300+ members in Mexico City, grown entirely through in-person gatherings. This dual lens—serving global brands while building authentic, local communities—gives Melissa a unique ability to design events that drive ROI while fostering lasting engagement.
“Melissa has a unique ability to connect strategy with creativity.
Her team designed an experience that seamlessly integrated into our larger 2025 campaign strategy.”
--- Disney Creative Strategy Team
“Paige Creative brought a fresh, creative perspective that elevated the launch of our Fit Me Foundation. The event was not only beautifully executed but also forward-thinking in how it engaged our consumers.”
--- Maybelline Brand Manager
“Paige Creative designed an experience that felt innovative, authentic, and perfectly aligned with our brand values. They reframed the way consumers could interact with our product, and we’re looking forward to working with their team again.”
--- TAZO Brand Manager
MELISSA’S
NICHE
Partnering with brands that view events as more than just standalone moments—they see them as strategic opportunities to build community, deepen engagement, and drive long-term growth.
She works with companies that value creativity, intentional design, and cohesive strategy, seeking elevated experiences that feel both authentic and aligned with their broader marketing goals.
