Sophia Altholz
Areas Of Expertise:
Brand Partnerships, Graphic Design, Creative Strategy & Direction, Visual Storytelling, Social Media Design
Current & Previous Clients
Sophia Altholz is a multidisciplinary creative whose career bridges the worlds of sneakers, fashion, graphic design, and marketing. With a background that spans both strategic brand work and hands-on digital creation, she brings a sharp eye and technical fluency to every project. From coding and visual design to traditional marketing tactics, Sophia offers a full-spectrum understanding of what makes a brand resonate—both visually and emotionally.
As a sneaker artist working under the name SOPHDAWG, Sophia has led her customization business since 2017, balancing her freelance work with full-time roles in creative management. Her designs have earned press recognition from outlets like Business Insider and Bustle Media, and she has collaborated with major brands through events, activations, and ambassador partnerships. Her vibrant, playful style—rooted in hand-drawn doodles and cultural storytelling—sets her work apart in a competitive space.
Throughout her career, Sophia has consistently demonstrated a talent for leading creative teams and managing projects from concept to execution. Whether freelancing or working in-house, she brings an entrepreneurial mindset, strong visual instincts, and a passion for building bold, culturally connected work that stands out and scales.
Press & PR Mentions
Coach x Foot Locker Sneaker customization Partnership in Times square 2020
In Partnership with Jennifer Lopez, Coach and Foot Lockers’ new sneaker, The CitySole, SophDawg stationed an artist workshop customizing sneakers upon purchase for tourists and visitors of the store.
This woman will make your sneaker dreams come true
--- Art Gorgeous
This female sneakerhead makes custom $500 sneakers
--- ABC News, Localish
SOPHIA’S
NICHE
Sophia specializes in bridging art and strategy for brands looking to stand out with cultural relevance and creative depth.
With a background in sneaker design, graphic storytelling, and marketing, she helps teams bring bold ideas to life—whether through custom activations, visual campaigns, or collaborations that connect with real communities.
An expert in pitching and creating for major brands, Sophia has led successful brand partnerships, sponsorships, and investor-facing initiatives—including securing funding through Shark Tank. She brings both creative vision and business fluency to the table, making her a powerful partner for brands ready to scale impact and storytelling.
